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June 16-30 2004


 

June 16-30 2004

Changing lanes is not easy
Pallavi Sah

ML doesn�t like the idea of being called a one-product wonder. So, there was special pleasure in announcing the launch of three new bikes simultaneously: the Graptor 150 cc (that was unveiled at the Auto Expo 2004), the Freedom prima 125 cc and the Freedom prima 110 cc.

With these launches LML, which sold 1.59 lakh motorcycles in 2003-04, hopes to become a serious contender in the business. The company is currently the fourth largest, after Hero Honda, Bajaj and TVS. ... more


 

   
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