• • • Home | Subscribe | Login | Earlier Issues | This issue
Cover page
April 16-30 2006


 

April 16-30 2006

The colour code
Natasha Nundy

hat do the Khans in Bollywood have in common? The answer is simple: they endorse cola brands. Shah Rukh and Saif Ali push Pepsi; Aamir sells Coca Cola, while Salman does it for Thums Up. Now, it is the turn of the youngest Khan, Zayed, who is endorsing Mirinda.

Mirinda, the orange-flavoured carbonated soft drink from Pepsi has always created a stir in the market with its campaigns, time and again. But this time, the new campaign will have an endorser with a new tagline and new packaging along with a new logo for the brand. The drink is aimed at 16 to 24 year olds.... more


 

   
MAIL THIS PAGE