• • • Home | Subscribe | Login | Earlier Issues | This issue
Cover page
April 16-30 2006


 

April 16-30 2006

Pushing a drink
Rachit Vats

ndia is considered a largely tea-drinking nation. The Indian tea market is valued at Rs 6,400 crore (7.25 lakh tonnes). The packaged tea market is valued at Rs 3,840 crore, the rest of it is accounted for by loose tea.

Despite all this, the younger generation is partial towards coffee. The Tea Board of India intends to arrest that trend and promote tea drinking. ... more


 

   
MAIL THIS PAGE