gilvy is a roaring engine. We just need to make it to fit a Ferrari,'' says the confident and enthused newly-designated CEO of O&M; India, Pratap Bose. The president of Ogilvy Activation and managing director, Kinetic (South Asia) will step into the shoes of John Goodman from June 10. Goodman moves to head O&M;, Japan.

Bose was born in the UK to a British mother and a Bengali father. He later moved to Jamshedpur, Bihar. Bose, a chartered accountant by qualification came upon advertising by accident. Starting his career as an accountant in outdoor media house, Selvel Vantage, Bose moved to sales in the same company. This was his first brush with advertising. Since then, Bose has worked in many cities such as Kolkata, Chennai and Bangalore. As he says, ''I have been all over the place.''... more