abur Foods, a subsidiary of Dabur India, has launched Real Junior, targeted at children below six years. This is claimed to be a first of its kind segmentation - based on age - in the Indian fruit juice category in keeping with Dabur�s strategy of cleaving the market with customised fruit juices.

The organised fruit juice and nectar market in India is worth Rs 120 crore (volume: 20 million litres). Though relatively small, the market is growing smartly at 25 per cent every year, courtesy the health-conscious consumer. That is why Dabur Foods, which claims a 55 per cent share of the packaged fruit juice market, added this ninth variant to its flagship brand Real, which contributed 85 per cent to the company�s Rs 86 crore turnover last year. ... more