n August 2004, the Tamil weekly, Kungumam put into motion certain decisions that has seen it zoom to No 2 in the national readership stakes for magazines.

Round 1 of the Indian Readership Survey (IRS) 2006 results put the Sun TV-linked publication (with a readership of 37.59 lakh) way ahead of the erstwhile Tamil biggies Kumudam (30.71 lakh) and Ananda Vikatan (25.5 lakh).... more