ere's a sensible solution for that itch. www.khujlee.in, created by digital and interactive agency Tribal DDB, apart from tickling the funny bone, gives itch-banishing tips by the gentle promotion of ItchGuard.

The agency, which is part of the Mudra Group, has designed this website for Paras Pharmaceuticals, the makers of ItchGuard, with the idea of bringing itching issues out of the closet. The site begins by tracing the primitive urge to scratch. There are sections like 'itch-embarrassments', where people can write about their awkward itchy moments and read other people's embarrassing situations too, and 'itchy cards', which is a harmless, well-meaning way to tell someone close to stop scratching in public. Continuing in the light-hearted vein, there are 'Itch-asanas' which comes up with some crazy yogic postures that can help one scratch better. Then there are some wacky gift ideas for scratchers and a hilarious game where rotten eggs and tomatoes are thrown at a man scratching himself.... more