s this another case of a big American MNC bowing to local tastes? Ketchup king Heinz has just sauced up its Indian offerings by introducing two new variants - Chatpata Tomato Chutney Taste and Chatakdar Coriander Mint Chutney Taste. The new offerings come with a new tagline: "Chatakdar swaad aisa, ghar ki chutney jaisa."

Unlike the global market, especially the US, where it is the undoubted leader in ketchups, Heinz has been trailing Nestl�'s Maggi and Hindustan Lever's Kissan in India. Clearly, the food major has decided that if it has to grab a bigger share of the Rs 175-crore Indian ketchup market than its current seven per cent, it will have to pour out more variety. ... more