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May 1-15 2006


 

May 1-15 2006

Ready to play ball
Surina Sayal

'Oreal Professionnel's tecni.art, a range of hair styling products, now has a new entry - the Play Ball. This range uses fibre technology which allows one to create the latest multi-textured looks.

What is interesting and unique about the product though, is its packaging. The container or 'squeezy pot' can be bounced around because of the material and shape that it has. This is the first professional styling product by L'Oreal that creates an alliance between the professional, serious side of L'Oreal Professionnel, and the creativity and fun that young stylists and consumers are looking for today. Round in shape, it fits easily in the hand, making it easy to use. ... more


 

   
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