he liquid dish wash segment in India is small in comparison to dish wash bars, but that has not deterred liquid dish wash makers from introducing new products and variants.

The size of the dish wash liquid market in India stands at Rs 11.5 crore (the dish wash bar market, in comparison, is Rs 303 crore). The brands in the liquid dish wash segment are Pril from Henkel, Teepol from Reckitt Benckiser, Vim Drops from HLL, Godrej Liquid Cleanser from Godrej, Sabena from Ecof Industries and a host of local players. ... more