CICI Bank has tied up with Cartoon Network to promote its new product, the Young Stars Account. It will use cartoon characters Tom & Jerry - icons for children across the world - to help it reach out to youngsters.

"Children today play a major role in most purchases, be it consumer durables or automobiles. We at ICICI Bank recognize their role and want to harness them by introducing them to banking and helping them with money management and savings," says Chanda Kochhar, executive director ICICI Bank. ... more