glass structure stretching horizontally on SV Road, Vile Parle (West), a Mumbai suburb, is turning heads and steering wheels towards it. A new shopping mall is a common enough sight on the city�s skyline. This one, called Sony Mony, is spread over 32,000 luxurious sq ft area and is dedicated to electronic goods alone: Flat screen TV sets, home theatres, mobile phones, computers, kitchen appliances, the lot, all under one roof.

Billed as Asia�s biggest mall for electronic products and home appliances, this is the third and the largest retail outlet in the city promoted by brothers Ramesh and Rajesh Shah, who established their first Sony Mony complex in 1987, the second in 1998. Bang on one of Mumbai�s busiest roads, the mall could not have had a better location. ... more