his summer, Emami extended its popular brand Himani Navratna. The brand with the famous 'Thanda Thanda Cool Cool' slug, which consisted of cooling hair oil, now, has a cooling talc, Himani Navratna Cool Talc, positioned as 'the smallest AC'.

Shah Rukh Khan is the face of the new brand extension. The TVC opens with a shot of Khan, playing himself, rushing for a shoot. He has two men running with an air conditioner to cool him off. The next shot shows him on the sets. In an action scene, he is chasing a villain, while the two men follow him around. Khan jumps and crosses a street just beating a big truck. The two men try to jump but unfortunately, they are delayed by the weight of the AC and in true 'Tom & Jerry' style crash into the side of the truck, creating an indentation. After this scene, Khan explains the benefits of carrying Navratna Cool Talc around instead of an AC, since the cooling talc is like the smallest AC in the world.... more