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May 1-15 2006


 

May 1-15 2006

Loyalty car(d)
Dhaleta Surender Kumar

pgrade, but stay with us," is what Maruti is trying to communicate. In a bid to retain its existing customers, Maruti Udyog, in association with Citibank, has launched Autocard.

Subscribers to the Autocard (this facility is limited to Maruti's existing five million customers) - which also doubles up as an international credit card - can earn Autopoints if they get their cars serviced at Maruti-authorised service stations, buy spares and accessories from such outlets or fuel from any Indian Oil outlet. Renewing the annual insurance, referring new customers or simply using it as a credit card too entitle the cardholder to points. ... more


 

   
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