tate Bank of India (SBI) never ceases to surprise. Ever since the sleeping giant woke up with its 'Surprisingly SBI' campaigns, the brand has been in the news. In fact, that campaign created so much buzz that SBI came in No 3 in a survey (The Buzziest Brand of the Year) run by agencyfaqs.com for the most talked about brands.

SBI's new TVC on its International credit card picks a piece from everyday life and presents it as it is. The theme revolves around dishonesty. JWT is the agency responsible for the TVC.... more