acardi is taking its party experience to a new medium - the mobile phone. Bacardi B-Live Radio is the world's first branded mobile digital music service, which will also be delivered via the web. The technology for B-Live is being provided by Sydus, which launched the Virgin Radio mobile service earlier this year.

The radio channel plays a mix of party classics from around the world, with guest DJs selected from a global talent portfolio to produce exclusive mixes. During weekends, it features the 'best of the week' and live recordings of popular Bacardi events across the globe. Bacardi has taken efforts to ensure that all tracks played on B-Live are socially responsible, avoiding any that feature bad language, incite racism or drug taking and excessive drinking. ... more