offee chain Starbucks promoted Akeelah and the Bee - the inspirational story of a 11-year-old black girl who wins the national spelling competition - with a unique and interactive in-store campaign. The movie, released on April 28, was co-presented by Lionsgate Studio, 2929 Entertainment and Starbucks Entertainment.

The campaign developed by Starbucks' in-house creative team was implemented at 8,300 locations in the US and Canada. Starbucks' customers were invited to expand their vocabulary and spelling prowess with difficult-to-spell words printed on flash cards, magnets, in-store signage, coasters, and cup sleeves. In addition, travel-sized scrabble sets were sold in Starbucks locations in the US and Canada, supporting the theme: "Changing the World One Word at a Time."... more