here are banks that have women's-only branches, credit cards for women, and even scooters designed for women. Here comes the first mobile phone card exclusively for women.

With the launch of its women's card, Idea Cellular has joined the growing band of marketers targeting women. Incidentally, this is the second specialised card from Idea, after its I-card targeted at youth. So what's the difference between a regular card and this?... more