here is life beyond cancer. Provided you can afford it,' goes the rather blunt caption of a quarter page ad for a new policy from ICICI Prudential Life Insurance, called Cancer Care.

While there are many general health insurance policies (GIC's Mediclaim, Royal Sundaram's Healthshield, Iffco-Tokio's Medishield), customised products focusing on one disease are rare in India. Given the growing number of cancer cases in India - it's estimated that one million cancer cases are diagnosed every year - ICICI Prudential's offering is timely.... more