hat happens if you put a frog in boiling water? It will sense the heat immediately and jump out. But if you put a frog in normal water and heat the water slowly, the frog keeps getting used to the rising temperature. When the heat is too much for the frog to take, it is too late. It dies in the boiling water.

The advertising industry is in boiling water. The ad industry is no more an integral part of the client's strategy team. The few creative stalwarts that the clients look up to for creative solutions are clearly an exception.... more