he media business has been in hyper growth mode in recent times: TV, print, radio, internet - all of them are witnessing a boom of the kind they haven't seen in years. And as they attract fresh money, there is both growth and consolidation. In contrast, the out-of-home (OOH) business - more commonly known as outdoor advertising - has continued to be fragmented and unorganised. It won't stay that way for long.

"The face of the outdoor industry in India is going to change dramatically in the next two years and it is going to be exciting to watch," promises Vasant Jante, owner of VJ Media Works that publishes niche magazines such as Outdoor Advertising, Point-of-Purchase and Visual Merchandising & Retail Design.... more