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May 16-31 2006


 

May 16-31 2006

Making an impact
Chumki Sen

fter Aishwarya Rai's 'whistling' commercial, Coca-Cola has come up with a new campaign featuring Aamir Khan and the same slug - Thande ka Tadka. The commercial opens with the shot of an empty restaurant. A Japanese tourist walks in and the excited restaurant manager and his boys decide to produce an 'expensive' menu to fleece him.

The Japanese tourist insists on eating Thanda Samosa and Thanda pakora. As the baffled manager looks askance, the tourist walks into the kitchen and gets out two plates of samosas and pakoras and two Cokes. After eating, the 'Japanese' tourist says, 'thande ke saath khana changa'. ... more


 

   
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