en Sports believes in playing to the gallery. The channel which, according to the latest TAM ratings, gained a slight edge over competitors Star Sports and ESPN, has introduced a sports movie show. The new programme, Pepsi Playtime TV - The Sports Movie Festival, has been developed in association with Pepsi and Mindshare and will be telecast every weekend.

On April 28 the channel kicked off proceedings with Remember the Titans starring Denzel Washington. Coming up in the weeks ahead are He Got Game, Color of Money, The Air Up There and The Rookie. The movies will be sourced from Buena Vista. But isn't sporting action enough to grip viewers - why is the sports channel seeking Hollywood's support? ... more