rom underdeveloped market a few years ago, India has not only made its mark on the world advertising stage with repeated triumphs, it is also becoming the hub for advertising in South Asia. A growing list of agencies is involved in one way or another with advertising across national boundaries: among them, O&M;, Lowe, JWT, FCB-Ulka, Rediffusion, Grey and Leo Burnett.

What�s up? Among other things, "it is the country�s geographical reach, its vast pool of talent, similarity in terms of culture, tone of communication and people in the region that works to its advantage", believes Nirvik Singh, chairman, South Asia, Grey Global Group. He says that Grey India was the first to make major forays, particularly in Sri Lanka and Bangladesh. ... more