he HR guy lost my CV five times - and each time I went back with a fresh one," Sanjay Bhutiani, the new business head of BR Films, harks back to his first attempt at a job. Bhutiani, who was apprehensive about applying for the job of an account executive because he did not have a 'commerce' background, relates how Mudra was reluctant to hire him because he didn't have a management degree. That was in 1986.

His persistence earned him the job and Mudra, he says, went on to initiate a management training programme that systematically, and professionally, trained candidates for client servicing. "I was one of those six trainees," he recollects. That, in a way, claims Bhutiani, was the seed for the Mudra Institute of Communications (MICA).... more