hey are in their mid-20s and have been picking up awards everywhere. Clue? Levi's jeans and its 'slim vs slim' campaign. Give up? It's Hital Pandya and Karan Amin from JWT. The duo who thought up Levi's new campaign has won awards at the Abbys, AAAI, the Young Guns International Bullet and the Asia-Pacific Advertising Festival.

Both Pandya and Amin are born-and-bred Mumbaiites. Twenty six-year-old art director Pandya, who claims to have no hobbies, joined JWT one-and-a-half years ago from Impact BBDO, Middle East. Though he has worked on ads like HP Turbo Jet, Arisia and DTC (Diamond Trading Corporation), he enjoyed the Levi's campaign the most.... more