aat Phere - Saloni Ka Safar is the story of a dark girl who finds it difficult to get a match. The serial set in Rajasthan eventually sees not one but two suitors for Saloni's hand. For Zee TV, the show has been a fairytale success, helping the channel climb to No 2 in the general entertainment channel category.

Six years ago Zee was the undisputed No.1 on the small screen, but then it slid to third spot behind Star Plus and Sony Entertainment TV. Now, Zee says that Sa Re Ga Ma Challenge and Saat Phere have helped script its comeback. ... more