n April, Coca-Cola India launched an advertising campaign to promote its new product, Vanilla Coke. The ad is loud to say the least; Vivek Oberoi in a bulbed costume, Bappi Lahiri lending voice to the jingle and the signature Wakaw... can the effect be any different? agencyfaqs! has been inundated with mail (86 letters at last count) on �Second Opinion�, the section where surfers pan or praise recent advertising. One thing is clear - love it or hate it, but you can�t ignore it. Aarti Anandan sums up the general feeling when she says, "An exceptionally good ad for a radically poor product."

Neel is definitely kicked, "The product is lousy. The ad is an absolute cracker. That�s what made me try the product in any case. It�s Wakaw all the way baby. Great stuff dudes. You sure know how to make advertising rock." Then there�s Salil who contradicts him with, "Horrible! Terrible! Pakau! And the same goes for the product too!" ... more