eader's Digest and Nielsen Media Research have revealed the results of the Trusted Brands in Asia survey. Seven thousand people were surveyed in Hong Kong, Malaysia, Singapore, India, Taiwan, Thailand and the Philippines through questionnaires and phone interviews.

The survey shows that German and Japanese car brands are largely trusted by Asians. This includes brands like BMW and Honda. In the household appliances and office equipment categories, Japanese brands like Sony, Canon and Panasonic are most preferred in Asia. ... more