otor Trend magazine, a publication of Primedia, is launching a 24-hour broadcast television network, called Motor Trend TV. The network will come into effect next year, and is being developed through a partnership with Multicast Networks Group (MNG).

Motor Trend TV will be multicast using local broadcast digital spectrum, offering local broadcasters with an opportunity to utilise the extra bandwidth as they move from analogue to digital broadcasting. Through multicasting, the network can offer a broad reach to both cable channel consumers and those with digital receivers. ... more