inetic has a problem. "We are serious about bikes," states Ajinkya Firodia, general manager, marketing, Kinetic India. The problem is, not everyone is quite convinced about that, so strong is Kinetic�s association with scooters and mopeds. The day in motorcycles belongs to Hero Honda, Bajaj and TVS. Kinetic is still seen as an insignificant blip of ambition on the horizon.

In 2000-01, when it entered motorcycles, the company launched Kinetic Challenger and Boss. Last year, it simultaneously launched four bikes - two in the economy, one in the executive and another in the performance segment. Again in January this year, Kinetic introduced Velocity, a four-stroker in the executive segment, and Aquila in the premium segment. ... more