• • • Home | Subscribe | Login | Earlier Issues | This issue
Cover page
June 1-15 2006


 

June 1-15 2006

Tuning-up time
Dhaleta Surender Kumar

ne of the biggest factors influencing a consumer's buying decision is 'after-sales service'.

For long, marketing experts have said that the next battle will be fought on the "services" platform. Perhaps that explains LG Electronics latest move. The company intends to phase out dingy service centres and replace them with centralised LG Service Malls.... more


 

   
MAIL THIS PAGE