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June 1-15 2006


 

June 1-15 2006

Controlling the game
Natasha Nundy

or the estimated 1.6 million gamers in India, Microsoft's Xbox 360 is a dream gadget which is soon going to be available here near about Diwali.

The XBox comes to India seven months after its launch in North America, Europe and Japan. By 2006, Microsoft plans to launch the Xbox in eight other new markets. Ravi Venkatesan, chairman, Microsoft India feels that the coming of the Xbox in India is the story of the spending power of one billion Indians. "Till now," he says, "we have been serving people in the lower and middle level of the pyramid but now we want to serve people who are at the top of the pyramid. People who are global and tech savvy." ... more


 

   
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