on't fret about that missed show on TV. There may be a DVD or VCD version available in the market. The latest innovation from the high street of media marketing is to launch DVDs/VCDs of successful shows. Not only does this help consumers who have missed their favourite shows but from the marketing viewpoint it also keeps the interest in a programme running high, well after a season is over.

Almost all the overseas shows - beamed on Star World - like Coupling, Lost and Friends have DVD and VCD versions available. Last heard, the DVD version of the finale of Will and Grace (on Zee Cafe) had also been released. Now add a homegrown show to the list. MTV has just launched a VCD of its flagship con show, Bakra, titled The Best of MTV Bakra - Vol 1. ... more