unching out the words STAR numerically on the mobile phone keypad throws up the number 7827. Star India Network has been using this number to interact with its audiences for some time - basically for polls and feedback. But now, the network wants STAR 7827 to get into the area of mobile phone entertainment.

"There are three types of screens - television, computer and the mobile. With over 80 million mobile phone users in India, the mobile phone screen has taken the No 2 spot amongst the screens. We will certainly want to look at that screen for entertainment, and information," says Viren Popli, senior vice-president, STAR Interactive Services.... more