ith so many television news channels, what does it take to stand out from the clutter? One way is to provide exclusive news. And that can be done quite effectively by grabbing newsmakers and having exclusive arrangements with them.

NDTV has just "caught" wicketkeeper Mahender Singh Dhoni. It has signed an exclusive contract with the flamboyant cricketer. "During this tenure, he will be available exclusively on NDTV for all interviews, views and special shows. In this exclusive tie up for one year (it ends in May next year), Dhoni will do 70 programmes for the network," says an NDTV spokesperson. ... more