ny revolution begins with a thought that a revolution is inevitable. From the responses I got for my last article, from CEOs to management trainees, it is clear that many people in the ad industry believe in the need for a revolution.

Many asked me, "What is the next step?" The next step is all about asking the right questions. The questions you ask will determine the answers you get, which in turn determines your course of action and so the direction of the revolution. ... more