imalaya Drug Company has launched two new products, Shahicool Sharbat and Gripe Water. Positioned as "nature�s treat to beat the heat", Shahicool Sharbat contains - among other things - sariva, a herb known for its refreshing properties, according to the company.

"Apart from being a refreshing summer drink it has medicinal properties. It is a blood purifier, cures heat exhaustion and heat cramps, fluid imbalances, dyspepsia, flatulence, fatigue and anorexia," says Ravi Prasad, Himalaya�s president and CEO. A 700-ml bottle comes for Rs 70. The company expects Shahicool to take a 5 per cent share of the Rs 80-90-crore sharbat market in the first year. ... more