hey appear with the frequency of 'breaking news' items on news channels.

Reliance's difficult-to-miss 'bas button dabao' commercials don't let up - and there are still more to go. As D. Ramakrishna - known as Ramki in industry circles - creative director, Cartwheel Creative (the agency behind the campaign) puts it, "There are 12 short films and two long films in the campaign that is being supported by print and outdoor. All this is in various stages of implementation."... more