s Mission Impossible III ( www.missionimpossible.com ) hit the screens last month in the US, DHL (www.dhl.com) launched a campaign to highlight its role in accepting and delivering "important missions" for the film industry. DHL is the official shipping and logistics partner for M:i:III, and worked with the team by delivering movie sets and equipment around the world.

DHL ran its television campaign on FOX, NBC, ABC and TNT networks to portray its role in the making of the movie. The commercial shows the film being handed to a DHL messenger at a dubbing studio in Hollywood. The messenger gets into a waiting branded aircraft. He then gets out of the flying aircraft in a parachute with the film and lands on a moving DHL truck in a Hong Kong street. The crowd there celebrates as the movie is shown on a screen. ... more