here have been many who have promoted their brands through virtual games in cities. M&M; (Mahindra & Mahindra) is doing it differently. It is taking that idea to the rural areas.

M&M;'s mobile showrooms have gone to villages in Maharashtra, Punjab and Andhra Pradesh to introduce villagers to the new Arjun Ultra 1 tractor. "We want them to experience the product and its positioning in its full glory," says Sanjay Goyle, vice president, marketing, M&M.; It plans to cover 80 districts overall.... more