t wouldn't be way off the mark to say that, in today's world, it is the thumb that rules life. Well, almost. See what jeevansathi.com, the wedding portal, has done.

The website has initiated an SMS service, which it claims, is much more than a mere marketing tool. It is a platform through which matrimonial services can be provided. With this, it wants to make jeevansathi.com (a part of naukri.com) a one stop destination for matrimony. "We have planned the entire service like another complete way to access jeevansathi and find the jeevan saathi of one's choice," says Apoorv Kumar, associate vice president and national head - mobility, new media and ad sales, Jeevansathi.com.... more