our of Hyderabad's media pillars- The Hindu, Eenadu, The Siasat Daily and Hindi Milap - have come together in an advertising alliance, called The New CHARminar (no prizes for guessing why it is so-named) to offer advertisers an opportunity to reach out to a wider audience at a lower price.

In fact, New CHARminar is an extension of The Hindu-Eenadu media alliance, which, according to I Venkat, director, marketing, Eenadu "had been working successfully since 2001." What advantages does an advertiser have if he goes for the CHARminar?... more