ts red Hexagon logo, the strap line, The World's Local Bank and the red border with indents are easily recognisable. Now, the Hongkong and Shanghai Banking Corp (HSBC) is making waves with its new communication.

In India, HSBC offers services spanning credit cards, mortgages, loans and wealth management and savings bank products at the retail level. But, all along, it has always taken pride in its local knowledge. ... more