ill STAR Utsav work? Everyone in the media business seems to have an opinion. The latest free-to-air (FTA) offering from India�s top network has created a stir not only because of the very idea but also because of the group�s clout that will go behind it. It was launched on June 7 with the express intention of devoting itself to re-runs of popular programmes on STAR Plus.

"STAR Utsav is a smart move," says Divya Gupta, president, The Media Edge. STAR�s decision to launch a new channel with repeat programming is a first of its kind in the Indian television industry. ... more