ince I am sometimes int-roduced as an ad filmmaker who's worked with nearly every multinational major, I thought I would review the two contrasting styles - the Indian way and the multinational way, as it applies to advertising and life outside it.

Of course, I could call it by other exotic names such as The Way of the Heart vs The Way of the Head, but Indian vs Multinational sounds nice and dramatic and jingoistic, as though we are all set for a very bloody session here.... more