he earliest memories of a car inspiring a generation of buyers was, maybe, when James Bond drove the Aston Martin. Is Ford trying to build the same kind of excitement with the Ford Fiesta? Its recent TVC with Abhishek Bachchan tries to portray the owners of the vehicle as radical and exciting - just like the Fiesta.

The TVC opens with a group of friends deciding on a getaway to Goa with the help of a roulette pointer - in the form of a car key. When everyone in the gang prefers to take a flight, Bachchan Junior insists on taking the train, surprising everyone. Bachchan with a gleam in his eyes says, 'Go Fida'. The next shot is the group taking off in their red Fiestas led by Bachchan in his black one. Interspersed shots show the "train" of cars as they drive through the Western Ghats to Goa and draw up near a beach. Everyone in the group rushes to the beach but one of them sheepishly admits that he does not have swimming trunks. Abhishek solves his problem. He shouts out to the others, "We're going to Ooty." The group takes off again in their train of cars.... more