ears ago, Sharmila Tagore and husband Mansur Ali Khan Pataudi endorsed Gwalior Suitings together. Later Amitabh Bachchan and Jaya Bachchan together supported an eye donation campaign. But these were more of an exception than the rules. Recently, however, there has been a spate of ads with celebrity couples and - interestingly - celebrity families.

Be it celebrity couples, star kids, or even famous parent-kid combinations; it is evident that advertisers love the 'double whammy' formula and are making the most of such castings. ... more