he Reliance Anil Dhirubhai Ambani Group (ADAG) that operates in sectors like communications, energy, financial services, healthcare, infrastructure, media and entertainment recently went in for a new corporate identity. Why?

According to the company, it wanted to understand 'what Reliance meant to people.' AC Nielsen, which helped ADAG with the research, conducted 74 focus discussions and met with over 5,500 respondents consisting of stakeholders, professionals, employees and engineering students before coming up with an answer. ... more