he US Postal Service (www.usps.com) has expanded its customised postage programme to include companies that want to send a message about their products and services. The commercial customised postage will be used on First-Class Mail, Priority Mail and Express Mail for both professional and personal users.

USPS feels that the programme will help companies create awareness around their products and services, build brand equity and develop customer relationships. This is the department's third phase in its test marketing for the customised postage service, which will run till mid-May next year, but may be extended for another year. ... more